I’ve mentioned before how much I love Madmimi (read my thoughts here), but one thing I didn’t love early on was the fact that I couldn’t easily resend an email to readers who didn’t open it the first time. After figuring it out, I thought it might be helpful to share How to Resend Emails to Non-Opens in Madmimi.
Maybe that’s a new concept to you, but the truth is, people are bombarded with hundreds, if not thousands of emails every day.
So it’s easy to understand why they don’t open every single one. But that doesn’t mean they don’t want to hear from you – the truth is, they signed up for your list so most of them actually do want to hear from you.
For that reason, if I have a great sale or really great post that I really want my readers to see, I don’t hesitate to re-send it to the ones on my list who didn’t open it the first time around.
I usually wait at least a few days, if not a week (unless it’s a time-sensitive sale) before sending it again.
Anyway, at first, I realized I could do this when Amy Andrews mentioned it in her Useletter. She said you could just message the awesome customer service reps at Madmimi and ask them, “Hey – can you send me a list of readers who did not open this email (insert name)?” and voila – they create the list of non-opens for you!
But after doing that several times, one of the peeps over at Madmimi said, “Hey – did you know you could do this yourself?” And they showed me how.
So today, I’m gonna show you in this short video:
How to Resend Emails to Non-Opens in Madmimi
If it helps, here are the steps written out:
Select the email (promotion) you want to resend, then click on “more stats”.
Then click on the following:
–> “Add to” –> “Make New List” –> name it “Seriously Viewed” (or whatever you want to name it so you can identify it_
Next, in the same menu
Click on “Accepted”
Add to –> Make New List –> “Seriously Accepted”
Go to Audience Page and select the “Seriously Viewed” list (or your name for it).
In the “search this list” box in the upper right corner, search in “Seriously Accepted” for “Seriously Viewed”.
Here’s exactly what you’ll need to type:
not member_of:”Seriously Viewed” (changing out the name for whatever you used)
Then be sure to “select all” of those and create your final list of non-opens.
–>Add to New list “Serious Non-Opens”
At this point you can delete the first two lists you created.
Then choose your promotion to resend and choose the “Seriously Non-Opens” to send to!
And that’s it! Do you have any questions? Leave me a comment! Want to try out Madmimi? Click here. The first 100 email subscribers are free and it’s incredibly affordable after that!